Aside from the hourly rate that his customers pay for the usage of the computers, an i-café owner can also earn from selling prepaid game credits to them. Depending on the popularity of the games installed on his computers, he can earn 10 to 15% of the amount of prepaid game credits sold to his customers. Game tournaments and other promotional gimmicks can be resorted to in order to sustain the customers' patronage of a gaming i-café.
While gaming is indeed well-patronized, the ease at which the business model is run causes it to be subject to excessive competition. Price war is very common among i-cafés located near its other. Rate as low as ten (PhP10.00) per hour is not uncommon in many areas nowadays. This below break-even rate causes the high attrition among the new entrants to the business especially that gaming commands high maintenance expense on computer hardware.